Category Archives: Bank Leader

How Luiz Carlos Trabuco Cappi Grew To Become The Leader Of Bradesco

Published / by GSM

Although he has been hard working and committed to Bradesco, Luiz Carlos Trabuco Cappi didn’t expect that he could be appointed to head the leading private banking institution n the country. Getting appointed to lead such a reputable organization doesn’t come easily. In 2009, when he was elevated to head Bradesco, it meant that the reputed corporate executive joined the ranks of the most respected business leaders in the Brazilian economy.

As the president of Bradesco, a bank that handles most of the credit needs of the largest financial projects in the country, one draws a lot of attention and respect. As a result, Luiz Carlos Trabuco Cappi is among the most followed corporate executives in the country. Business leaders, politicians, the local public, and newspapers keenly follow his life.

His Appointment

Luiz Carlos Trabuco Cappi was appointed to head the bank in 2009, after 40 years of service to the leading financial institution. At the time of his appointment, he was only 57 years. He was appointed to replace the outgoing Marcio Cypriano, who was leaving the command because the bank’s statute doesn’t allow presidents who are above 65 years. Getting an appointment to replace Cypriano meant that Luiz Carlos Trabuco Cappi was trusted by the organization, which is known to value continuity and culture.

Marcio Cypriano had achieved significantly while he was the head of the bank. Under his ten years of command, he multiplied the banks market value from $5 billion to $30 billion. This meant that Luiz Carlos Trabuco Cappi had a big challenge to match Cypriano’s standards. Luiz Carlos Trabuco Cappi is the fourth president of the bank in its over 70 years of operations. The first president was Amador Aguiar, who was also the founder. He was succeeded by Lazaro Brandao, who is also the chairman of the board and the man who nominated Luiz Carlos Trabuco Cappi to the top position. The third president was Cypriano.

Journey to the Top

Becoming a corporate executive of such a reputed bank calls for a strong educational background coupled with experience and Luiz Carlos Trabuco Cappi is no executive. He holds a bachelor’s degree in philosophy from the University of Sao Paulo. He joined Bradesco in 1969, and just like any other great leader he worked his way to the top. The Marilia born outstanding leader was appointed the vice president of the organization at the age of 47.

While serving as the vice president, his unique leadership skills couldn’t go unnoticed, something that earned him a chance to head Bradesco Seguros, a fully owned subsidiary of Bradesco from 2003 to 2009. During this time, he raised the insurer’s market value from 23 percent to 25 percent. At the same time, he also increased the insurer’s contribution to Bradesco from 26 percent to 35 percent. It was these unmatched achievements that made Lazaro Brandao, the firm’s chairman of the board to appoint him as the president.

His Presidency

Just before Luiz Carlos Trabuco Cappi was appointed to head the bank, Itau Unibanco, their longtime competitor had opened an R $150 billion ahead of Bradesco in assets. On assuming the presidency, he said he would concentrate on improved service delivery to their clients organically. He planned to acquire some banks, open 211 branches, reduce interests and improve internal management to attract more customers.

In 2015, he signed one of the largest deals in the history of the country. He acquired HSBC at the cost of $5.2 billion. This acquisition helped the firm beat Itau Unibanco in three major segments including the number of account holders, branch network, and total assets. Given his remarkable achievements, it is no doubt that Luiz Carlos Trabuco Cappi is the most reputed corporate leader in the history of Brazilian banking industry.