If there is one thing that fashion should be seen as, it is a vehicle for people to express themselves. People should be allowed the ability to express their unique style to others. Fortunately, a lot of clothing retailers allow this luxury to others. However, athletic clothing or sportswear seems to be limited in the styles they offer. Everything seems to look the same with limited range. Kate Hudson herself has noticed this issue herself. She then decided to take steps in order to put together a store that sells unique items that are unlike anything seen at clothing retailers. This store is talked about on Facebook here.
Fabletics is an online subscription clothing service that has a lot of unique items. People can look at the different pieces of clothing. They can more easily find something very exciting to wear. They will not be bored by the selections. Since this Fabletics athletic wear, they will not only find excitement in the items they see, but they will also experience even greater motivation when they wear these clothes to a workout. These clothes can also be worn to a night out because of their unique design and fit. Fabletics has shown that it has a passion for aesthetics and comfort.
Read more: Talking About That Athleisure Life With the Very Cool, Very Lost Kate Hudson
Kate Hudson’s unique eye for style has gotten her plenty of interviews including the one for Elle Magazine. Kate Hudson herself is someone that is known for her unique style. She does not obsess over trends. Therefore, she knows how to put together a simple and elegant look. As a result, she has gained the attention of plenty of people. She also become a trusted source of information when it comes to fashion and style. She has taken her passion for fashion and style and made a lot of profits from it. She is also an inspiration to those who want to discover their own beauty. Source: http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/
There are some companies that are going to succeed no matter what. There are some others that are going to fail regardless of how much the leaders advertise. In between these two ends of the spectrum, there are other companies that are hard to gauge. People may not know whether these companies are going to succeed or fail because there is not enough information to go on. That was the case with Fabletics in the very beginning. Kate Hudson has proven over time that this is a company that has what it takes to succeed, but she had to be smart about the way she promoted the brand.
It could have been easy for Kate Hudson to skip the idea of creating a new store like the Fabletics stores and simply start her own clothing line. She would have been in good company. Sofia Vergara has the “Sofia” clothing line at K-Mart while Selena Gomez has “Dream Out Loud” clothing line. Gwen Stafani has the “L.A.M.B.” Clothing line and Tamar Braxton has a clothing line with shoes called “Tamar.” Hudson could have taken the same path, but she had some other founders that were willing to put up the money for something that would be even better than fleeting a clothing line.
Now people will get the chance to see just how much Kate Hudson is willing to put into the clothing line with the expansion of the brand. The clothing stores have become increasingly important for brands that are competing with other clothing companies that have stores. The Internet is a place where a lot of people are going, but it isn’t going to be the place that everyone chooses to shop. That is what makes this connection to the consumers so important. The founders of Fabletics are building up a brand that is going to catch the attention of lots of people.
The consumers that are pleased with the brand believe that this a company that has made it easy for many people to become fashion ready for their workout routines. Others that are learning about this brand are impressed with how it has managed to go from an online sensation to the brick and mortar powerhouse that it is becoming today. Over the next several years there will be a lot of people that are looking forward to seeing these stores in their cities.
The buzz about fitness gear has never been very loud outside of the world of sports, but Hudson is changing that. She is making this active wear fashionable. The Fabletics stores can prepare to open a lot of doors because there is such a strong demand for these quality garments for working out. Follow Fabletics on Instagram!