Whitney Wolfe is the founder and CEO of Bumble app. Whitney Wolfe initially worked as vice president of marketing for Tinder app. Tinder app was an online app that Wolfe had co-founded with Justin Mateen. Wolfe filed a lawsuit against Tinder for sexual harassment and discrimination. However, Wolfe left the company and the case was settled for undisclosed amount of money. She received a lot of online abuses which sparked an idea to start her own dating app.
An alumnus of Southern Methodist University, Wolfe had odd jobs while in college and after. She sold charity tote bags, volunteered in orphanages and after college she was in New York working on photography program. She had a passion for a website that gave women more freedom and respect. At the age of 25, Whitney Wolfe started Bumble BFF.
Bumble is a female dating app that affords women more control. Based in Austin, Texas Bumble app function is such a way that after matching up the girl is given the chance to make the first move. However, the female must send the guy a message within 24 hours.
The site aimed at affording women more power in dating. This is to do away with men’s macho aggressiveness behaviors in dating. Therefore, the conversation between the dating matches can be more respectful and less chippy. Presently the app has more than 18 million users and showing the potentiality of even expanding more. Also, the app is adding new service Bumble Biz come September. The Bumble Biz services will assist users to establish business connections.
Bumble opens a physical space
According to Bumble CEO, Whitney Wolfe the brand is planning to open up a pop-up location. The plan is to have a space in Soho at 158 Mercer Street, New York. It will be opened for three days in a week and will stock coffee, real bar, and wares from Bumble for sale. For more info about us: https://www.fastcompany.com/person/whitney-wolfe click here.
The location will provide an opportunity for Bumble Brand family to formalize their community. It will assist its user to socially and professionally network as well as retain the user whose aim is not necessarily dating. There will be events focusing on female entrepreneurship, relationships and a host of celebrities.