There are some companies that are going to succeed no matter what. There are some others that are going to fail regardless of how much the leaders advertise. In between these two ends of the spectrum, there are other companies that are hard to gauge. People may not know whether these companies are going to succeed or fail because there is not enough information to go on. That was the case with Fabletics in the very beginning. Kate Hudson has proven over time that this is a company that has what it takes to succeed, but she had to be smart about the way she promoted the brand.
It could have been easy for Kate Hudson to skip the idea of creating a new store like the Fabletics stores and simply start her own clothing line. She would have been in good company. Sofia Vergara has the “Sofia” clothing line at K-Mart while Selena Gomez has “Dream Out Loud” clothing line. Gwen Stafani has the “L.A.M.B.” Clothing line and Tamar Braxton has a clothing line with shoes called “Tamar.” Hudson could have taken the same path, but she had some other founders that were willing to put up the money for something that would be even better than fleeting a clothing line.
Now people will get the chance to see just how much Kate Hudson is willing to put into the clothing line with the expansion of the brand. The clothing stores have become increasingly important for brands that are competing with other clothing companies that have stores. The Internet is a place where a lot of people are going, but it isn’t going to be the place that everyone chooses to shop. That is what makes this connection to the consumers so important. The founders of Fabletics are building up a brand that is going to catch the attention of lots of people.
The consumers that are pleased with the brand believe that this a company that has made it easy for many people to become fashion ready for their workout routines. Others that are learning about this brand are impressed with how it has managed to go from an online sensation to the brick and mortar powerhouse that it is becoming today. Over the next several years there will be a lot of people that are looking forward to seeing these stores in their cities.
The buzz about fitness gear has never been very loud outside of the world of sports, but Hudson is changing that. She is making this active wear fashionable. The Fabletics stores can prepare to open a lot of doors because there is such a strong demand for these quality garments for working out. Follow Fabletics on Instagram!